The first Charles & Keith store opened in 1996 at Amara Shopping Centre in Singapore. Located at the heart of the Central Business District, the brand soon became a hit with the ladies and within the next 2 years, 4 more stores were launched island-wide. Seeing the potential for further expansion, Charles & Keith ventured into the South East Asian market due to the similar climate and culture. By 1997, the first concept store opened in Indonesia and by 2001, in the Philippines. By 2004 the Brand had opened its first store in Dubai and was the first ladies footwear brand to launch its online store in Singapore.
PRODUCTS
Since 2011 Charles & Keith designs, manufactures and retails seasonal collections of footwear, handbags & accessories collections for the fashion-conscious consumers in their unique concept stores. The brand launched its bag collection in 2005 and in 2007, its accessories collection consisting of eyewear to increase its market share.
In 2007, the brand also launched the Charles & Keith Signature Label – a brand extension of its contemporary line. With the use of quality leather and intricate designs, the Signature Label appeals to the sophisticated ladies who appreciate the finer details in life.
Charles & Keith debut bracelet collection is newly launched in 2011.
UNIQUE STORE CONCEPT
Charles & Keith places a great deal of importance in creating the ideal customer experience through its uniform store where customers can indulge in their fashion desires. The team of professional customer service representatives are also fashion advisors, offering fashion tips and advice to consumers.
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